NEO Wins Gold at The Nationals
In every mature industry, there is a moment each year when excellence is formally recognized.
In film, it is the Academy Awards. In music, the Grammys. In residential construction, it is The Nationals.
Presented during the NAHB International Builders’ Show — the largest annual residential construction show in the world — The Nationals are the homebuilding industry’s most prestigious recognition. A win carries the weight of an Oscar — not because of spectacle, but because of who confers it: the National Association of Home Builders, the institutional backbone of the American housing sector.
On February 17, 2026, in Orlando, NEO was awarded the Global Innovation, Research & Exchange Gold Award — the highest honor in its category.
That distinction deserves context.
Why The Nationals Matter
The Nationals are not a technical award. They are a marketing and sales excellence award.
They recognize the companies, platforms, and strategies that most effectively shape how homes and communities are presented, positioned, and sold in the marketplace.
In other words, they recognize those who influence demand.
That is the lens through which this award should be understood.
Paulo Bethencourt Neto, President & CGO of NEO, accepting the Global Innovation, Research & Exchange Gold Award at The Nationals during IBS 2026 in Orlando.
The Real Challenge in New Construction Marketing
New construction is not sold the same way resale homes are sold.
